![]() Yet some analysts were puzzled by Activision’s move. That scale, Mr Kotick boasts, is topped only by Facebook and Google. However, that is still far below the $50 that Activision’s customers spend to buy a new console game such as Destiny or Call of Duty for PlayStation 4 or Xbox One.Ĭombined, the two companies will have a 500m-strong network of active users. Just 7.6m, or 2.2 per cent, of King’s 340m monthly unique users made purchases of in-game upgrades or extra lives, in its second quarter.Įach of those paying players spends a lot more than the typical 99 cent price of an app Store download: average monthly spending per paying user was $23.26 in King’s most recent quarter. But because most of its games can be downloaded and played for free on smartphones or the web, a tiny minority of King’s huge audience is responsible for much of that income. ![]() ![]() ![]() King is highly profitable, generating $119m of profit on $490m in revenues.
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